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17 Apr 2012

East Africa Com Day 1 Summary

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East Africa Com
17-18 April 2012
Safari Park Hotel, Nairobi, Kenya
East Africa Com – Day 1
Today saw the opening of East Africa Com 2012, the 7th annual event, in the beautiful Safari Park Hotel, Nairobi, Kenya. The influential leaders of the East African telecoms, media and ICT industries gathered to learn, network and debate all things digital.
The 2012 event has a completely fresh conference agenda, engaging the senior operator representatives to talk about the biggest of their challenges and opportunities, whilst also involving more start-ups and disruptive players.
It kicked off with an incisive market overview given by ITM’s Senior Analyst, Thecla Mbongue, who commented that mobile subscriptions have grown 31% (94 million) since 2011. This is considering the fact that penetration is still low, with 149 million people still to be connected – clearly a huge opportunity remains in the region.
Other speakers passed on their vision for East Africa throughout the morning of high-level presentations and interactive discussions. These included Mickael Ghossein, CEO of Orange Telkom Kenya, Neil Ahlsten from OTT player Google, Richard Bell, CEO of OTT player Wananchi Group, Jamii Telecoms, Mobile Monday Kenya, amongst others. The key messages included the extent of the strain of data on networks, the opportunity for future growth in markets like Ethiopia, smart-phones and OTT content.
The afternoon continued with a well attended Cloud and Enterprise track, and an LTE and Mobile Broadband session. The day was tied up by a cost efficiency focus, with delegates then kicking back for an informal networking drinks session.
It all certainly bodes well for the second day of the event, with more disruptive players taking the stage and a focus on content and apps for the region. Don’t miss it!